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What is a wireframe?

Wireframes are like the skeleton of a digital product—a barebones framework that defines its structure before adding more visual elements. Just as a skeleton supports the body, wireframes establish the structure for a website or app’s layout, navigation, and functionality.  They help designers and stakeholders focus on usability...

AI Wireframe Generators: A Step-by-Step Guide

AI wireframe generators are changing how designers and product teams approach the initial stages of product design. By automating the initial wireframing process, these tools save time, reduce costs, and make wireframing accessible to non-designers—but they’re not a one-size-fits-all solution.  While AI can generate a solid starting point,...

User Flow vs User Journey: What’s the Difference?

When designing a digital experience, every click, swipe, and decision matters. But how do you visualize the steps a user takes—or their broader journey—to achieve their goals? User flows and user journeys are two important tools for mapping these experiences, each serving a distinct purpose. A user flow...

What is a user flow?

User flows outline the steps a user takes to complete a task within a website or app. Unlike broader user journeys, they focus on specific actions—like signing up or making a purchase—ensuring a smooth, frictionless experience.  By mapping entry points, decision paths, and potential exits, user flows help...

User Flow Diagrams: How to Create Them and Why You Should

Every great digital experience starts with a clear path that guides users from point A to point B (and sometimes through unexpected detours). User flow diagrams map out the journey a user takes within an interface, capturing not just the ideal route but also the potential deviations and exit points...

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